Almost every week, I get a call like this:
"Is this B.J. Mendelson?"
"I want to talk to the author of Social Media Is Bullshit"
"You got him!"
"What ... no way. This is B.J. Mendelson?"
"I didn't think your number was legit."
This has been going on for almost two years.
So, yes. 518-832-9844 is my actual number. I DO have another number, but the 518-832-9844 number is the one I constantly check and am always alerted to.
You want to know why the number is in the book? Because a certain social media marketer claimed while promoting his book that you could call him, and that he'd talk to you if he did. I called. No answer. Others told me the same thing. They called the number and left a voice mail. Nobody ever heard from the guy. What a dick.
So ... I did it. Of course, it's incorrect in two places in Social Media Is Bullshit because St. Martin's had a copy editor who introduced 18 typos to the book before it went to print. Nothing I can do about that. Nothing my editor could do about it. It sucks. It happens. Every book has typos. Mine has more than others, but it's ancient history now. I'm at the "who cares?" end of that spectrum now.
Don't get me wrong here, if you call that number after 6pm EST, I probably won't answer. If you text me, I'll answer when I can. If you leave me your email, 99% of the time I will email you instead of calling just because it's faster.
And, there are exactly four people I never called back. Everyone else has been called back. The only four that weren't I didn't call back because I was in a hospital bed for about a week and I wasn't allowed to call or text anyone. So I figured after a week went by (and then another because recovering from massive heart surgery blows), they probably figured I blew them off. I didn't. I just was getting over the whole, "Hey gang, I literally died!" thing.
But yeah, that's my number, and it bugs me nobody believes it's mine or that I actually answered them. I know a lot of authors are afraid of the phone, and honestly I really prefer it if you email me for the same reason, but I just wanted to do something cool and authentic. There's too much BS out there. Especially in the field I work in. Wouldn't it be nice if, just once, you came across someone who worked in marketing who wasn't being shady?
Photo Credit: Steve Snodgrass